SM:TV Live was an ITV Saturday morning children's magazine programme, which ran from 1998-2003. The show hosted by Ant McPartlin, Declan Donnelly and Cat Deeley in it's first 3 years on air was considered the peak of it's popularity, regulary gaining 2.5 million viewers a week. It trounced BBC rival 'Live & Kicking' in the ratings which led to it being cancelled after 8 years. It became a beloved favourite with it's regular features including 'Chums', 'Challenge Ant', 'Wonkey Donkey' among many others. Aswell as it's cartoons and tv shows, Pokemon became a massive hit on SM:TV, and defined late 90's kids culture.